AI-driven persona generation and customer segmentation with real-time user data analysis to visualize and understand audience and consumer preferences
What is a Persona?
A ‘persona’ is a fictive person describing an important user group, consumer segment or a community. Persona is also a clear visual representation of consumer numerical data. It helps companies better understand their customer and deliver user-centric products and services throughout the customer journey
Our approach for creating personas in real time is based on automated analysis of actual aggregated social media data, ingested from Facebook, YouTube, Twitter and Google Analytics
Analyzing de-identified user data and leveraging up to hundreds of thousands of profiles and millions of user on-line interactions, then generate persona profiles in hours instead of weeks
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Tel: +1 (919) 655-4900
Research Triangle Park, Morrisville, NC 27560